Mixed Makeup Lots consist of an assortment of products from the included manufacturer(s). You pay one price for the entire lot, making it easy to understand your costs. This creates huge value and makes these lots very easy to buy and sell.

Everything you need to know about Liquidation Makeup

The start of anything is always the most exciting and intimidating part of a process.

Whether you already have experience purchasing and selling wholesale makeup or you are literally just launching your business, the category of liquidation makeup has many nuances that are important to know before making your first purchase.

The first question you probably have is, what is liquidation? Where does the term even come from?


As explained by Merriam-Webster, in the simplest form, liquidation means:

“ to convert (assets) into cash”


What does that mean when discussing wholesale cosmetics?

In the makeup industry, manufacturers such as L’Oreal and Maybelline sell their goods through a vast network of national retailers such as pharmacies and grocery stores. In the process of distribution and sales, there is always excess inventory that does not sell in the stores that needs to be rotated as well as other reasons such as changes in season, changes in product packaging and new releases or discontinuations of products. Another reason is customers that opened or tested the items while they were on the shelves.

That’s where USA-Wholesale.com comes in! Additionally to all of our regular factory-cased manufacturer direct purchasing, we LIQUIDATE major retailers to assist in the process of recovering assets.

So, what are the pros and cons when dealing with liquidation cosmetics?

The biggest benefit of purchasing liquidation makeup is the SAVINGS. For example, an item that costs $10.00 at a store, is attainable from liquidation at around 80% LESS THAN the cost at the store, so lets say around $2.00 for the same item. Crazy right?!

But it's not all unicorns and flowers. The first major challenge in purchasing makeup from wholesale liquidation is the quality. Makeup that comes from shelf-pulls, liquidation, or even closeouts will contain products that have minor damages, retail stickers, and some that may even have been opened. The best way to avoid getting burned is to purchase from a company that you know has your best interests in mind, but unfortunately, that is one of the more difficult parts of dealing in liquidation.

That’s where we come in (again)! We have specialized in the purchase and sale of liquidation cosmetics for years and one of our best practices that makes us the market leader in Wholesale Makeup Lots is the quality control process that we have prior to ever preparing any makeup lots.

We regularly discard or destroy products that we receive that we do not consider to be in sellable condition. This does not mean our Makeup Lots may not include a small percentage of items with minor details, but the one thing we can assure you of is that the value and quality we provide in our mixes is far superior to any of our competitors.

We combine factory-cased manufacturer direct items with liquidation products to provide our clients with the best value possible.

We thread the needle of rock bottom prices with great quality to assure that we build long lasting relationships with our clients that last for years.

To place your order check out our offers

Additional questions? Contact us, we're here to help!

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